Mandrake Mydia’s strategic PR campaigns significantly boosted Adda52’s brand presence in India’s gaming industry. Through innovative media relations, we helped position them as a leader in online poker, driving traffic and user engagement.
Nikita Luther | The Traitors India PR Campaign
Mandrake Mydia successfully positioned poker champion Nikita Luther’s entry into The Traitors India as a powerful crossover from strategy to mainstream entertainment. By crafting a sharp narrative around her as a world-class strategist in a performance-driven space, we secured exclusive interviews across top-tier platforms including Times of India, News18, and Indulge Express.
Our integrated PR approach drove strong digital and electronic media traction, ensuring high visibility across Google search and media conversations. With 25+ impactful coverages the campaign strengthened her personal brand while building anticipation for the show’s launch.
1win | “Take or Double & Donate” CSR Campaign
Mandrake Mydia partnered with global gaming platform 1win to execute its flagship CSR campaign, “Take or Double & Donate,” in India—navigating complex regulatory challenges while building a strong, purpose-led narrative.
Our mandate extended beyond traditional PR to include influencer marketing and on-ground activation, ensuring the campaign connected meaningfully with Indian audiences. Through strategic storytelling and media outreach, the campaign secured 126+ media coverages across leading national and regional platforms.
The result: a powerful blend of brand visibility and social impact, reinforcing 1win’s commitment to giving back while establishing credibility in a highly regulated market
Through creative storytelling and media outreach, we established Print2Block as a pioneer in blockchain technology. Our campaigns helped increase their credibility and foster partnerships with other industry leaders.
We successfully managed coverage on Yoga Day as Arham Dhyan Yog Unites 10000+ at “Yog Sangam”
©2024. Mandrake Mydia. All Rights Reserved.
©2024. Mandrake Mydia. All Rights Reserved.